A summary of useful Local Business Leverage links:
The video is the best starting point.
So for the introduction to Press Releases, go here to Intro to Press Releases and see the next step.
But if you want to get the ball rolling, go here to get Details and Pricing and see the next step.
Why local businesses should be VERY interested in press releases.
An advanced advertising tactic (This is really advanced — beyond most small business owner’s radar.)